- Opened in 1934 by Juan and Emilia, grandparents of the generation that now runs and works in the shop.
- First set up on Calle Ramón y Cajal, it now stands on Plaza San Francisco, next to the Cathedral.
- At La Verdadera you will find a very complete range of wool, thread, embroidery, buttons, lace, ribbons and more.
- Specialists in Holy Week goods, at La Verdadera they work to dress the Nazarenes and the “pasos” of Jaén in their finest.
More about this place…
The haberdashery La Verdadera is one of the oldest businesses still trading in Jaén. Opened in 1934 by the grandparents of today’s managers, it keeps the character of a traditional family business. Its care for its customers, its warmth and its professionalism keep La Verdadera the haberdashery of reference for the people of Jaén after almost 80 years.
